The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies
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- Type：Epub+TxT+PDF+Mobi
- Create Date：2021-10-24 09:54:07
- Update Date：2025-09-06
- Status：finish
- Author：Chet Holmes
- ISBN：1591842158
- Environment：PC/Android/iPhone/iPad/Kindle
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Summary
Chet Holmes helps his clients blow away both the competition and their own expectations。 And his advice starts with one simple concept: focus！ Instead of trying to master four thousand strategies to improve your business， zero in on the few essential skill areas that make the big difference。
The Ultimate Sales Machine shows you how to tune up and soup up virtually every part of your business by spending just an hour per week on each impact area you want to improve？sales， marketing， management， and more。
The Ultimate Sales Machine shows you how to tune up and soup up virtually every part of your business by spending just an hour per week on each impact area you want to improve？sales， marketing， management， and more。
Reviews
Nafis
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Learnt a lot of new information。 Highly recommended。
Monica
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Not appropriate for small business or solopreneurs。 I found most of the info more relevant for $100M+ companies。 Also， much of the tactical advertising and marketing info is outdated （e。g。 a point was made about fax being more effective than email。） I would not recommend this one。
Matej
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Good book if you really want to dig in。 You need to action whats in the book to get the full effect
Michael Thulin
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Great read。
Ragnsan Valla
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**The book in three sentences:**Det er viktigere å bli skikkelig god på få， kjerneoppgaver enn å gjøre og øve på mange forskjellige ting。 Systematiser læring og repetisjon av disse viktige områdene for å sørge for å ha alltid bli bedre。 Ha knallhard disiplin når det gjelder oppfølging og å gå etter drømmekundene （Dream 100）**The five big ideas / What stood out**1。 Sett av tid hver uke til workshops og trening på kjerneområdene til bedriften—Non-negotiable2。 *People respect what you inspect*3。 Ko **The book in three sentences:**Det er viktigere å bli skikkelig god på få， kjerneoppgaver enn å gjøre og øve på mange forskjellige ting。 Systematiser læring og repetisjon av disse viktige områdene for å sørge for å ha alltid bli bedre。 Ha knallhard disiplin når det gjelder oppfølging og å gå etter drømmekundene （Dream 100）**The five big ideas / What stood out**1。 Sett av tid hver uke til workshops og trening på kjerneområdene til bedriften—Non-negotiable2。 *People respect what you inspect*3。 Konseptet workshops。 Ha en spesifikk problemstilling som man skal jobbe sammen på。 Alle skrive hva de tenker individuelt， og så evalueres ideene og stemmes på。 De som har flest stemmer， blir testet。 Er testen vellykket， blir de en del av prosessen til bedriften。 Etter alle workshops skal det skrives et referat。 Etter 52 uker med ukentlige workshops har man plutselig 52 verdifulle memoer med nyttig informasjon og læring4。 Ha det han kaller "Dream 100 effort"—Å bruke en del av markedsføring- og salgstiden på å gå etter drømmekundene， de man virkelig ønsker å jobbe med。 Han forteller at han har brukt så lang tid som to år i strekk med kontinuerlig outreach før han lander noen Fortune 500-kunder; her handler det om å ha skikkelig god disiplin。 5。 For å fange oppmerksomheten til folk， må man stå på over tid og gjøre ting annerledes。 Han sender billige （ikke skremmende eller oppleves som bestikkelser） gaver som f。eks。 en Rubiks kube hvor det står "There are 5 million possible combinations on this Rubiks cube， but only three combinations of marketing efforts that work"6。 Han har fokus på educational marketing hvor man f。eks。 har en presentasjon for en klient om ulike farer eller trusler （kan være og bør i dag også være webinar） som rammer en bransje。 90% educational 10% selling）。 På denne måten， føles det ikke som at man blir solgt til， bare at man får informasjon， og så blir man interessert i tjenestene。 Det bygger på mye market research og å ha fakta som er verdifull for kunder7。 The power of visualization—Han er veldig på det med at man må ha gode， engasjerende visualiseringer når man skal selge via presentasjon。 Bilder må endres hvert 3-5 sekund， og de må vekke følelser （bilde av hai， man som springer osv。） Ikke kjedelige bilder8。 Spørsmål man kan stille for å kvalifisere kjøperen ！[https://s3-us-west-2。amazonaws。com/se。。。9。 Folk kjøper ikke noe med mindre de har så sterkt et behov om å løse et problem at det bare "må få det fiksa"。 Det betyr at hvis man skal få folk til å bruke penger på en dyr nettside， så holder det ikke å bare ha en god løsning。 Kjøperen må føle at hvis de ikke får en god， ny nettside på plass， så taper de haugevis med tid og penger 。。。more
Matt Hutson
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Chet is amazing and his 12 Key Strategies are sound as a baby。 The Ultimate Sales Machine is a must-read for anyone selling anything。 I do， however， have to say upfront that some of the 12 strategies will only help people running a business with a sales team such as training， workshop meetings， and top producers。 Chet， no doubt， wrote the book with business owners in mind， yet with a little bit of creativity， someone like you will be able to adapt many of these strategies for your solo-startup o Chet is amazing and his 12 Key Strategies are sound as a baby。 The Ultimate Sales Machine is a must-read for anyone selling anything。 I do， however， have to say upfront that some of the 12 strategies will only help people running a business with a sales team such as training， workshop meetings， and top producers。 Chet， no doubt， wrote the book with business owners in mind， yet with a little bit of creativity， someone like you will be able to adapt many of these strategies for your solo-startup or side hustle。12 Key Strategies of The Ultimate Sales MachineManagementFor a solopreneur or side hustler， this section is not as useful because most of it has to do with how to build an ultimate selling team。 But you will get a sense of how Chet writes and whether you'll want to continue reading this amazing book。1。 Productivity2。 Training3。 Workshop Meetings4。 Top ProducersMarketingThe book was published in 2007 but feels like it was written in the '90s。 These strategies focus more on the fundamental marketing and sales techniques rather than all the current social media marketing buzz。 It's actually refreshing to read a book that doesn't talk about social media！So with a little bit of creativity， these strategies can be adapted to any technology available to us now。5。 Buyers Pyramid6。 Marketing ToolsSalesFundamental all the way！ Chet writes with detail and step-by-step how you can build your client base with loyal buyers。 He insists that you stop at nothing using your Pigheaded Discipline and Determination - a phrase he used multiple times throughout the book - until you get the sale。This does not mean you have to be one of those annoying salespeople who keep on badgering you to buy their product。 Chet guides you through a proven sales strategy with many steps that will provide true value for your ideal buyers。7。 Ideal Buyers8。 Dream 100 Strategy9。 Presentations10。 Close Sales11。 Follow-upOperating Your USMThe very last section of the book is the shortest （should only take you 30 minutes or less to read）， thank God， because it mainly talks about topics covered over and over again in books like Think & Grow Rich and Psycho-Cybernetics and all the replicas we get in modern-day self-help books。 Once you've read a few， you understand the topic。 If you have not read either of those classics， then I highly recommend reading them。12。 Apply， Track， ImproveShould you buy The Ultimate Sales Machine？Yes， The Ultimate Sales Machine is amazing for people who sell something whether that's a product or a service。 So far， it's the best book on sales I've ever read。 。。。more
Dalton Bidula
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This book makes you think creatively about your business structures and operations， although it is so thick with knowledge you might have to pick it up a couple of times。 Definitely worth a read and I would recommend。
Dixit Nagpal
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I believe this book needs a revamp however the things are really basic ， Sales is about Psychology nothing more。 But you need to be creative in selling process ， think about being a coach for customers and guide them through the buying process。 And yes no BS in this process ， don’t fool customers and rather educate them。 There are really good ideas in this book to think creatively however can be tailored to your business。It will surly give one a spark to think differently about the context。 Woul I believe this book needs a revamp however the things are really basic ， Sales is about Psychology nothing more。 But you need to be creative in selling process ， think about being a coach for customers and guide them through the buying process。 And yes no BS in this process ， don’t fool customers and rather educate them。 There are really good ideas in this book to think creatively however can be tailored to your business。It will surly give one a spark to think differently about the context。 Would recommend to anyone who wants to do better on their sales profession or business on general 。。。more
Misha Bharti
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If you're just starting off sales in B2B， you should definitely buy this book and memorize & practice everything。 The problem was the tone and the way of speaking。 It felt more like Chet Holmes was much more interested in boasting about his jobs well done than to help the readers。 Plus， things are exaggerated just to fit in his best work。 If you're looking into developing sales and marketing in B2C， this book is just useless As you'll have a lot of basic questions that the author leaves untouche If you're just starting off sales in B2B， you should definitely buy this book and memorize & practice everything。 The problem was the tone and the way of speaking。 It felt more like Chet Holmes was much more interested in boasting about his jobs well done than to help the readers。 Plus， things are exaggerated just to fit in his best work。 If you're looking into developing sales and marketing in B2C， this book is just useless As you'll have a lot of basic questions that the author leaves untouched， opting for the sweet path。 。。。more
Subu Balan
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Some decent insights。 Must’ve been a path breaking book for when it was written。 But it felt like it was written for car dealers or HVAC contracting businesses of the 2000s。
Blessing Theophilus-Israel
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Captivating I loved every bit of this book。 The 12 points are littered with real life examples which brings the concepts to life。 Now that I have read the book I am going to take my time and actually implement the strategies outlined in the book。
Ramil
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It's an amazing book for anyone who aims to amplify their knowledge， particularly for those who are in B2B sales。 Easily readable and absolutely based on author's own experience It's an amazing book for anyone who aims to amplify their knowledge， particularly for those who are in B2B sales。 Easily readable and absolutely based on author's own experience 。。。more
Ahmed
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This book Has so many true and valuable information that can be implemented。 I will read it again， later in my entrepreneurial journey。
Brian Ford
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Makes so much sense12 ways to turbocharge your business — even today！ I’m a fan of this methodology。 It was a great read and I’m excited to implement the “Stadium Pitch。”
Molly- The Modern Homeschooler
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I think overall I like what he said which is pretty much consistency is key。
Jon Barr
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Updated: August 2021I poured over this book with pen in hand and journal at my elbow。 Much like "The Secrets of Question Based Selling" by Thomas Freese， this book could be the only sales book you will ever need。 Much like QBS， the secret is to actually apply what you are reading。Holmes's premise is simple: there are 12 areas you need to focus on like mad in order to be successful at sales。 He outlines the 12 areas， gives practical steps to making them happen， then tells you to get started。 The Updated: August 2021I poured over this book with pen in hand and journal at my elbow。 Much like "The Secrets of Question Based Selling" by Thomas Freese， this book could be the only sales book you will ever need。 Much like QBS， the secret is to actually apply what you are reading。Holmes's premise is simple: there are 12 areas you need to focus on like mad in order to be successful at sales。 He outlines the 12 areas， gives practical steps to making them happen， then tells you to get started。 The book is full of examples and exercises。If you are in sales， or better yet management or business ownership， you need to read this book。---------------------------------Original review: December 2020Fantastic！ The author says on the introduction that the reader will agree with everything he says， but will still fail to apply the ideas unless he/she applies （and here's his oft repeated motto） pigheaded discipline and determination。Listened to the audiobook， but purchased the paperback before completing because I knew I would need to go through it again。 。。。more
Barrie
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Although this book was aimed at companies and is several years old now， I still found it very useful。 From time management， getting your dream clients and regular training， there was a lot to take from this to improve my one man business。
Amin Mo
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Most normally I would have given this book four stars， but there is a specific section about The 100 Dream Clients， that set the difference apart。 It simply get me waken up by the potential of acquiring really high-quality clients， I used to think of going with big clients as improbable and too early， but when you think about it， sometimes you need one client to complete your career！Decent book with good insight and in-depth instruction on how to market you services and generate more clients。 It Most normally I would have given this book four stars， but there is a specific section about The 100 Dream Clients， that set the difference apart。 It simply get me waken up by the potential of acquiring really high-quality clients， I used to think of going with big clients as improbable and too early， but when you think about it， sometimes you need one client to complete your career！Decent book with good insight and in-depth instruction on how to market you services and generate more clients。 It’s mostly a marketing and business-management book rather than a sales book， since the part where it divulge to sales techniques into closing more is pretty basic and there is only one chapter about。It’s a book worthy to read， it provides insights that I haven’t read before in other books， and the writer in indignant in his field。 Pretty recommended。 。。。more
Selene
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The first chapter held the most useful juice。 But the remainder of the book talks a lot about direct mail， faxes， magazine ads and TV spots。 Yes， we can easily tell ourselves to replace those examples with Instagram and other social media marketing avenues， but even from a marketing strategy standpoint I think the marketing lessons are widespread knowledge now。。。 For example to focus on the customer viewpoint instead of the product's or service's benefits。I had huge hopes for this book， but didn The first chapter held the most useful juice。 But the remainder of the book talks a lot about direct mail， faxes， magazine ads and TV spots。 Yes， we can easily tell ourselves to replace those examples with Instagram and other social media marketing avenues， but even from a marketing strategy standpoint I think the marketing lessons are widespread knowledge now。。。 For example to focus on the customer viewpoint instead of the product's or service's benefits。I had huge hopes for this book， but didn't have a lot of ah-ha moments， unfortunately。 。。。more
Malcolm Watson
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I used this book as an aide memoir for sales and found it helpful & it gave me some new ides too。 Recommended if you are in Business and want to learn / update your techniques。
Amr Swalha
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The ultimate guide for sale and marketing。
Sasha Tenodi
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Too much self promotion。
Anatoly Spektor
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The best sales book I have listened to！
Alex
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Spectacularly boring， geared toward corporate sales execs。 I kept rewinding 'cuz i would zone out。 A total snore for me， might have had good info for someone else。 Spectacularly boring， geared toward corporate sales execs。 I kept rewinding 'cuz i would zone out。 A total snore for me， might have had good info for someone else。 。。。more
Alexandre Lapointe
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Great book， I will read it again。 Good tips for sale。
Ties
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Great book on sales， fits perfectly with Emyth and， together with that book， can be the basis for any business to thrive。For me as a marketer， the first 60% was great。 After that， the author goes into the nitty gritty of selling and techniques。 And not all of it， fax over email for example， don't hold up to well。 I ended up fast-reading through it。But don't let that stop you from reading this book。 It's principles can be applied to all the current tools without any problems， you just won't have Great book on sales， fits perfectly with Emyth and， together with that book， can be the basis for any business to thrive。For me as a marketer， the first 60% was great。 After that， the author goes into the nitty gritty of selling and techniques。 And not all of it， fax over email for example， don't hold up to well。 I ended up fast-reading through it。But don't let that stop you from reading this book。 It's principles can be applied to all the current tools without any problems， you just won't have the author spelling it out for you。That leaves a chance for a book to do that though。 An （informal） update to the ultimate sales machine that is a complete overview of selling in this age。 That would have to include a significant part of the sales process happening online of course。 。。。more
Praveen Somani
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It is an amazing book and lays out the process in a structured way
Nico
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If you are looking for selling your product， this is your bible！
Willie
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This review has been hidden because it contains spoilers。 To view it， click here。 This was the book that really open up my eyes and showed me that you have to learn how to sale。 While this book is more for sales people who are going after being fish， the Dream 100 really got me the thinking。 This was the book that I learned about Education Base Marketing vs。 Selling。 My biggest take away from this book was your dream 100 and Eduction Based Marketing。 It truly is an awesome read with some great stories to hold your attention from start to finish。 Until Next Time，~ Digital DIY This was the book that really open up my eyes and showed me that you have to learn how to sale。 While this book is more for sales people who are going after being fish， the Dream 100 really got me the thinking。 This was the book that I learned about Education Base Marketing vs。 Selling。 My biggest take away from this book was your dream 100 and Eduction Based Marketing。 It truly is an awesome read with some great stories to hold your attention from start to finish。 Until Next Time，~ Digital DIY Geek 。。。more
Hannah
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